tag:blogger.com,1999:blog-22749834.post5970089257180576952..comments2023-08-01T03:45:24.206-07:00Comments on Branded Newb: Sell-lebrity AdvertisingKenhttp://www.blogger.com/profile/00747751824993948425noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-22749834.post-57926478181328260872006-09-27T13:49:00.000-07:002006-09-27T13:49:00.000-07:00It really depends on how you choose your celeberti...It really depends on how you choose your celeberties, and what their "cred" is with the hardcore bunch (is there a group of hardcore dream-housers?). I mean, if you put Tara Reid on a video game program, it doesn't mean a damn thing (too late for Spike TV, unfortunately - 2004 VGAs, FTW!). But when Apple was marketing The iTunes Music Store for the first time, getting recording artists to give their opinions on digital distribution had a really great effect.<br /><br />Simply put, find people who actually care what they're talking about, and let them show that devotion. Oddly enough, it works.Karl Castanedahttps://www.blogger.com/profile/17506492803123814639noreply@blogger.com