Irony tastes better on ice

As part of a promotion for Halo 3's release overseas, they did a PR stunt where tokens were frozen inside a giant block of ice. Participants shot water guns at the ice, melting it to get to the tokens and use them to redeem for gamer tech prizes like TVs and, of course, Halo 3.

Hmm, big block of unmovable ice sponsored by Microsoft. Consumers "pissing" on it until finally it yields and delivers the goods. Sounds like Microsoft's been on a roll lately with their PR efforts, remind you of anything?.

via AdRants

Underestimate of the moment

According to a new study, online game revenue will account for a third of all game industry revenue by 2011. Now, I'm not sure if they mean only games that live online like Wow or if they include all games that touch online, including digital distribution and console games that can be played online (Warhawk). If the latter, then I believe this estimate to be way off.

Four years is an eternity online. Think back to 2003 and the offerings we had at that time and think of the breadth of online gaming now. The fall of traditional console and hardware distribution will happen quick and fierce and my own gut feeling is that it'll happen in two years. It would be more realistic to think that online game revenue will be over 50%. This will include pure offerings like Wow but also downloaded content. Folks, the Wii isn't offering classic games just for the nostalgia or the minor revenue, they're testing a digital distribution model. The Xbox360 and PS3 are already offering full titles online. It won't take long before all titles move online.

By the way, this isn't only for the obvious reasons. Sure, you'll save money on getting rid of the pesky middle man (retailers) but think about the iTunes model. Offering a full suite of titles online will make more games available and tap into the long tail revenue potential of titles that never got a chance at retail.

Over 50%, mark it.

Longtime listener...

So I know, I haven't been around lately. So the fact that I'm coming back now to post something shamelessly about myself is probably the wrong thing to do. In fact, it's downright the worse of self-promotion. But, I know you'll forgive me because that's the wonderful, forgiving, "let's not fight, want to watch a movie on the couch with some ice cream?" kind of reader you are. Have I mentioned how much you mean to me lately?

And now on to the post:

I was on NPR today! It was for Marketplace, the show about business and things. The article was about the huge hype behind Halo 3 and how the game industry's becoming so much like Hollywood. Anyways, you can listen or read the transcript here: My Marketplace moment.

It was a cool experience and Lisa Napoli, the writer, was very nice. What's funny is that the whole time there, I was thinking, "Wow, I really should sign up to be a member of KPCC (the local public radio station)" Anyways, it was funny how I basically just regurgitated what I've written before in this blog and somehow it was interesting enough to include in the segment. Go figure.