Irony tastes better on ice

As part of a promotion for Halo 3's release overseas, they did a PR stunt where tokens were frozen inside a giant block of ice. Participants shot water guns at the ice, melting it to get to the tokens and use them to redeem for gamer tech prizes like TVs and, of course, Halo 3.

Hmm, big block of unmovable ice sponsored by Microsoft. Consumers "pissing" on it until finally it yields and delivers the goods. Sounds like Microsoft's been on a roll lately with their PR efforts, remind you of anything?.

via AdRants