Day 2: Provide context

Revive a brand. Launch an online game. Shake up an industry. Log it all on a blog.

I'm not sure where the blog will go but I will promise honesty. Heck, I might even take a stab at that open-source marketing thing everyone is talking about.

Today is day two. Site launches in a few days and we're shuffling around to get some PR initiatives in place. Information is slippery, once you let it loose, it's near impossible to control. Then again, sometimes it just sits there and does nothing. That's when you recruit some help, either paid or free.