Halo for PS3

No, the Master Chief hasn't converted. I'm talking about the halo effect from all the attention surrounding the PS3 and Wii launches this weekend.

Taco Bell, always a class act, paws at PS3's coattail with a promotion that'll have you staring in disbelief: Trade in your PS3, get over 12 grand in taco credits. As I've mentioned before, when a marketer has nothing to talk about, they shamelessly search for headlines. It's about as effective and pleasing to watch as someone licking the inside of a candy wrapper. Hey, I'm not saying it doesn't work, it's just cheesy (get it, Taco Bell... cheesy? You know you love it). Way to get at those crumbs Taco Bell!

via Next Gen