MSN Games is inviting game developers to produce content for their game network. To compensate the developers, they're offering up to 20% of ad revenue. Hmm.
Chalk up another point towards digital content distribution. Sure, you have to work with "the man" but indie developers now have a big name option to distribute content. Yet another sign that the retail model is dead.
But wait a second. Is this worth it? Let's do a little math.
- Let's say that MSN receives $5 for every 1,000 ad impressions served.
- To make $50 they have to serve 10,000 impressions.
- Now MSN only gives 20% to indies, so for an indie to make $50 (average retail price of games)... 50,000 impressions need to be served.
- They can serve 2 ads every minute.
- That's 25,000 minutes of exposure (gameplay) required
- That's 416 hours
- Or 17.36 full 24 hour days
Guess it ultimately makes sense for MSN Games. Hope they weren't looking to expand genre types.