If it ain't broke, promote that instead

Check out this banner for the Xbox360. The first image is the initial frame, the second is the final frame.

Notice anything missing? Right, no mention of games.

I'm not sure I buy an entire campaign to deliver the message of these secondary features. The iPhone has Google Maps built in but I wouldn't try to sell it as a competitor to a GPS unit (ignoring that it doesn't have GPS). Does this feel forced to anyone else?

Also, when the ad unit animates, the dude sitting on the... chair?... is rocking the controllers like he's playing a game. Umm... I don't know anyone that pivots back and forth while selecting music, scrolling through photos or pausing their home movie. Hey Microsoft, haven't you hurt yourself enough by giving the Xbox360 a half-ass effort? Couldn't find imagery or assets that actually worked with the concept eh? I guess someone said, "Just reuse the gaming dude, it won't matter". That's a shame.

The ad unit itself isn't too bad. The copy succinctly conveys the message that the console gives you more than games. The call to action at the end, "Learn More Today" is nice and large. Why "Today" vs. "Now" vs just "Learn More" baffles me but it's still a good call to action. A decent execution on a questionable marketing message. Try again.