Monday, December 18, 2006

How do we make the ramp big enough?

This just in: Consumer generated media has jumped the shark. The YouTube thing, that whole Digg this stuff, even the recommendation stuff you did on Amazon the other day, it's all now officially done. Stick a fork in it.

What am I talking about? It comes down to one particularly big announcement recently. Time Magazine just announced their Person of the Year and that person is you. Yeah, you. Feel special? Not so fast, it's me too. And that nice girl at the Gap. Yup, even that guy with the suspenders at work. (What's up with that guy?)

Time thinks this year is all about the consumer taking over media. It's about lonelygirl and those mentos guys but a fair share goes to the unspoken people that have made all those Web 2.0 sites the latest darlings of cool. I think it's pretty cool and I agree wholeheartedly. Problem is, this is the kiss of death. No career survives a Person of the Year, that's the top of the track, it's all downhill from here.

It's a shame too, I was just about to put up my own video series on YouTube. It was going to be called "Confessions from the Bathtub". You would have loved it.

Bonus section:
On a related note. While going to the Time Person of the Year section of their site, I run into this contextually relevant interstitial ad unit (the kind that interrupts you between click locations):Did you read the first copy line of the ad? "You might not be Time Person of the Year" It continues to say something to the effect of "you can drive like one". Oh my god, this is so absolutely delicious, I can't stand it. Can you imagine the look on the agency's collective face when Time announced that the Person of the Year was indeed "you". "But but... we already flighted the ad!" "Dammit!" Let us sit back and sip at the greatness that this is blunder. Mmm, so fresh, so tasty.

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