Google Maps in My Pants

I don't give enough kudos on the Newb so here's a big one to Helio, the cell (don't call it a phone) phone guys. First, they have an awesome site that has probably one of the best interfaces for shopping for a phone that I've seen to date (or shopping for anything else for that matter).

You can do almost all your decision making within the same page and the information is concise and to the point, no stupid marketing copy or unnecessary legal. If you want more info, it's just underneath the fold. This is how you do online shopping! Such a nice execution, I honestly wished my contract was up with T-Mobile. Check out the screenshot and then head to their site for a test drive to see what I mean.

The second thing they get kudos for is a radio spot that actually got my attention. Heard the spot in my car and found it on Google Blogoscoped. They're hosting the MP3 so as a courtesy, I'm not going to direct link it but you should head over there listen to it. The ad has a song with the lines, "I got Google Maps in my pants, in my pants, in my pants." Nuff said.

I'm heading out of town again today but I'll be back Friday. Happy Early Holidays!