Tuesday, June 27, 2006

Your world is a myth

Perhaps for you, it began with Santa or the Tooth Fairy. The typical story goes like this:

Someone you trust tells you something interesting. With this first telling, the seeds of belief are sown. And then on occasion, like summer rains, you are showered with evidence in random intervals. In time, your beliefs become more firmly rooted and eventually are so deeply rooted as to become unswayable fact. That is... until a big bad storm of truth pounces onto your neatly planted copse of stability.

Such a storm has raged today on what I thought was practically a universal law: When playing PacMan, the ghosts will get you no matter where you are. I'm afraid, this is just not true! There's a spot you can hide where they can never get to you.

I'll give you a minute to let that sink in.

Those sneaky game designers! How could they do this to our fragile sense of reality?!

In all seriousness, this reminds me of the old theater device: If you go most of the way there, the audience will go the rest of the way for you. This is incredibly useful in just about everything you do but most especially if you do marketing. Your message only need to suggest/hint and the public will fill in the blanks.

If you need an example, go no further than any late night infomercial. Listen to them and you'll rarely hear them spell out the actual benefits of the product. Rather, they show you things that suggest you'll obtain this value. Its your fault if you do the assuming.

Excuse me while I tie down my valuables, never sure when this gravity thing will turn on me.

via Kotaku

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