Anatomy of EA's YouTube campaign for SSX Blur:
- Professionally produced video that goes undercover as a tattered and dirty amateur video.
- Imbedded banner ad to direct traffic to more content (interestingly enough, their banner goes to a YouTube EA channel rather than a site).
- Official looking branding, that blows the cover of the video but sidesteps the "trying to fool us" issue.
- Your own channel on YouTube that no one visits but is really handy for showcasing in your agency's portfolio