A video game start up from a producer of "300" and some rich dot com dude has generated about $150 million in equity. The raison d'etre? "The startup, Brash Entertainment LLC, is developing games that will be licensed with major movie, book and music titles."
"We hope to be one of the biggest game studios in the country," Altenbach said.
"The safest, most lucrative way to sell a video game is in tandem with some kind of movie that is already heavily marketed," Ellis said. "Your downside is protected by the co-marketing."
Other than GoldenEye (which was a long time ago), I can't think of a single damn movie-licensed game I'd actually want to play. A moment of silence please as we mourn the passing of $150 million...
Monday, March 26, 2007