Throw in some schmear

A square bagel. Hmm. I'm both confused and intrigued at the same time.

That reminds me of a brainstorming exercise I learned a while back. It works something like this.

Take a list of products and create rows with them.

• Bagels
• Rolls
• Plain Bread
• Muffins
  

Then create columns with attributes, in this case, shapes

• Square
• Round
• Triangles
  
• Cupcakes

Your chart then looks like this.

See any opportunities?

This might be how we got such new products as those square bagels, peanut butter in a tube, soup in a jar and gum in blister packs.

I can think of a few games they've probably made with this method... some very bad games.