Monday, April 09, 2007

Game advertising's high score

According to recent eMarketer research, in-game ad spend will reach $969 million in the US and close to $2 billion worldwide.

Looks to me like we flatten out somewhere past 2009. Wonder why...

2 comments:

Bartoneus said...

Why?

Ken said...

My theory is that they've estimated spend via projected spend by advertisers and projected inventory by publishers.

The latter is probably the bigger issue as there's no doubt a limit to the number of games that will become ad-enabled. I expect that the flattening out of growth is more than likely going to go away when more publishers discover it as a potential revenue stream.

Heck, I'm even willing to predict an explosion of content as game publishers realize the potential of the medium to work similar to television. Free ad-supported content. Quality stuff too, not that crappy advergame stuff out there (those things are more like infomercials, entertaining at 3AM but mostly worthless).