Game advertising's high score
According to recent eMarketer research, in-game ad spend will reach $969 million in the US and close to $2 billion worldwide.
Looks to me like we flatten out somewhere past 2009. Wonder why...
Monday, April 09, 2007
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2 comments:
Why?
My theory is that they've estimated spend via projected spend by advertisers and projected inventory by publishers.
The latter is probably the bigger issue as there's no doubt a limit to the number of games that will become ad-enabled. I expect that the flattening out of growth is more than likely going to go away when more publishers discover it as a potential revenue stream.
Heck, I'm even willing to predict an explosion of content as game publishers realize the potential of the medium to work similar to television. Free ad-supported content. Quality stuff too, not that crappy advergame stuff out there (those things are more like infomercials, entertaining at 3AM but mostly worthless).
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