Friday, March 02, 2007

Buying Yourself Some Tube

Anatomy of EA's YouTube campaign for SSX Blur:

  • Professionally produced video that goes undercover as a tattered and dirty amateur video.
  • Imbedded banner ad to direct traffic to more content (interestingly enough, their banner goes to a YouTube EA channel rather than a site).
  • Official looking branding, that blows the cover of the video but sidesteps the "trying to fool us" issue.
  • Your own channel on YouTube that no one visits but is really handy for showcasing in your agency's portfolio

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