Nivea and Phillips Norelco (makers of skincare and shaving stuff) have partnered with Ubisoft to do an integrated campaign within Splinter Cell 6: Double Agent. Some things to look forward to:
- In-game rendered products placed in game world bathroom
- Marketing billboards with lines like "The 'Good Guy' almost never has a beard."
- Ad insert in the retail packaging
"The company also bought a print ad in the game's strategy guide published by Prima. The creative features a bottle of after shave made to look like a hand grenade with the message 'Balms away.'"OMFGBBQWWJDASAP401K!!
No, this has got to be a joke right? C'mon, someone tell me it's a joke. You know, when I think about male skincare products, I totally think about Sam Fisher. That's Sam on the right there. Yup, he'll never leave home without all his "products". You think that fabulous looking unibrow just naturally falls into that style in the morning?
Ok, seriously, what's going on here? Why do I have that sinking feeling that in-game advertising is about to get sucker punched? Maybe it won't be that bad. Maybe an account exec never said, "Can we add a shaving scene? Can we let the player choose clean or scruffy Sam Fisher? Can we fit our fragrance line in here somewhere?"
Oh boy, this is gonna be a fun one to watch.