How powerful is it?

Two new videos are up at PlayB3yond, the PS3 marketing site. The positioning is Playstation tried and true: It's all about the beauty and the power.

Hey, if you're going to have to explain a graphics chip, you might as well do it in style. Overall, these are slick videos. The retro love to the rubik's cube is a nice touch. The mouseover interaction thing on the second video is poorly executed; could have been much easier and thus cooler to use.

More to say when they release the full site.