First day of the Austin Game Conference and the gloves are off. In the session titled MMOG rant, an experienced group of industry movers and shakers sound off on their pet peeves. One particular rant has relevance (if you've been following this blog and know who I consult for).
...management that won't juice the customer base for every last dollar. As an example of that last bit, Jennings [designer for NCSoft] brought up a new project by Dave Perry and Acclaim that will include in-game classified ads on the screen. They can be turned off, but players won't level up as quickly if they choose to play without them, a point that drew a chorus of boos from the assembled audience. He also suggested facetiously embracing a "wonderland of consumerism," with Coca-Cola-sponsored magic swords, Kobalds corpses that hold Skittles, and a Jet Blue dragon to fly players around.Hmm, let's see here. NCSoft. You mean the same NCSoft that also runs in-game ads in Auto Assault? The main difference here? Unlike Acclaim, they charge retail for their games and then show you ads. Now I haven't played AA but perhaps charging for a game and then showing ads is disrespectful too. Perhaps that's why it failed.
"When you totally disrespect your consumers like that, I can assure you of one thing: Your project will fail," Jennings said. "And deservedly so."
The Acclaim ad system may not be for everyone but at least those that decide to play haven't shelled out their own money before realizing it's a horrible experience. That, my friend, is disrespect.
via GameSpot & Amber