Wednesday, March 29, 2006

A dissenting voice on in-game ads, a big booming voice.

(So enough of the visual silliness, back to business with this post)

Nintendo's head honcho, Satoru Iwata's view on in-game ads:

"We do not deny the possibility that Nintendo will be doing something like [in-game advertising] in the future," he said. "Personally, though, I don't really think it's going to be a significant source of revenue to our industry."

You're totally killing my buzz dude. Have you talked to Phil at Playstation? Phil gets it.

Iwata "questioned the effectiveness of in-game ads, and was reportedly confused about how gamers could focus on in-game ads when they're busy with gameplay."

That's your reason? You scared me for a sec. I thought you were going to give me some serious discourse on the economics of ad spend or something on developer artistic integrity. Dude, if that's your reason, don't worry, it's not a deal-breaker. Ads are all about good placement and timing. Location, location, location. You gotta strike a balance between intrusion, attention and value to consumer. It's totally doable.

...Then again, you are head of Nintendo, so you must know what you're talking about. Unless! want to throw everyone off and have the ad world to yourself. Oh, you... you... you're good.

via Next Gen coverage here.

No comments: