Wednesday, July 26, 2006

Land Rover dares you to Go Beyond

Do you like commercials? No?

What if the ad was inspiring? What if it made you hopeful of tomorrow? What if it swept you away for just a brief moment to soar on the heights of imagination? Oh heck, what if it had Ewan McGregor whispering conspiratorially in your ear?

Would you like an ad like that? Not sure? Go here. Let the whole video load; this isn't one of those online videos you want to watch in a stop and go "5 o'clock freeway" pace. It'll take a minute or two so go write that thank-you note you meant to send yesterday. When it's ready, watch and enjoy.

Back yet? Cool, wb.

I'm such a sucker for this stuff. I absolutely love the art direction, the writing and the overall message of this ad. It takes all those things we want to believe about our lives (and by proxy, our cars) and packages it in a nice visual postcard. What impresses me the most is that they pulled this off without appearing contrived and completely avoiding a hard sell. This is great stuff, is it Superbowl already?

via Adrants

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