Friday, August 11, 2006

Brand Manager's Log: Quickie

Rule # 421 for online offerings:

If something goes wrong, immediately run outside. (Twist up the tie and mess up your hair a little) Inform your customers that you know something is wrong and that you're working on it. Then run back inside and fight the fire.

Whatever's happening inside can always wait. The confused mob forming outside is your real problem.

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