Wednesday, June 14, 2006

More Stats: Yawn

Some day, when I'm doing a report for school, these will come in handy. In the meantime, I'm putting it here so I'm thorough.

In-game advertising this year will bring in $80 million. In 2009, that will be $400 million. That's lower than an earlier estimate of $561 million by another research group. Either way, it's a lot of dough.

In related news: Online advertising spend will reach $20 billion next year or 12% of all media spend. TV's not dead yet but it's starting to cough and wonders if it should go to the doctor.

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