Ad supported mobile service...

An Israel mobile phone startup company is providing content via an ad supported model. Chief among that content are mobile games. Users can choose to watch an ad while the game downloads or pay for the content as normal.

Now I know what the ad naysayers are thinking: Not more ads!? However, giving consumers the ability to choose is a phenomenal idea. Free or pay, you decide. Also, as I've been saying, ad dollars tend to increase content quality. It seems like a win win to me.

via Redherring, here