Women and the games they play... er, video games I mean.
If you, like I, didn't know: There was an event in San Francisco for our lady gamers out there, the Women in Games International conference. Wired covers the story here.
Two highlights: Microsoft Casual Games says 7 of 10 players are women. No one knows how to attract more women to games. We seem to just know what currently attracts women.
We're still a few years away from figuring out this one and I think it's a supply side problem. You know what I would love to see? An all female-staffed game developer. Does one exist? If not, why not?
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