Coke's Relentless microsite relentlessly... pointless

Dear UK Coke Brand Manager,

"Your microsite for Relentless eats it hard." It has about as much eloquence and meaning as my review you just read. Note the similarities: We both went for the cheap and shallow method of expression. We both borrowed from a sub-culture we may not understand. We both didn't spend a lot of time on it.

Who are you kidding with this site? Slapping together imagery of a sub-culture does not get you acceptance into the group. Using athletes instead of stock photo faces does not make you more credible. Naming a video viral does not make it viral. Creating this site does make you look clueless. And for goodness sakes, learn some new Flash techniques! (As an example of innovation, check out Don't Click, an entire site without having to click)

But hey, it's not all bad. Transposing urban symbology with DaVinci-esque sketching was kinda interesting, but slightly overdone. And I love this: "Health Warning: This product is not suitable for children, pregnant women and those sensitive to caffeine. Consume responsibly." Took me a while there to realize you were not talking about the site. LOL

By the way, where's the real product info? Let's stop kidding ourselves. You want to sell me a can, doesn't matter what's in the can.

I get it, I'll just hold the can and look cool.

Well sorry, I don't buy it. This is an insulting and horrible execution. This is the exact stuff that makes everyone hate corporations that don't get it. Please fire your agency.

(via Random Culture)

(Was I too harsh? Doesn't matter, they'll never read this blog.)